By Enzo F. Cesario in Marketing

In our technologically expanding world, where the Internet is the most available form of media, Viral Marketing is an extremely effective form of advertising. Before the Web explosion, this form of advertising would have been referred to simply as “word of mouth” or getting your message out by having your customer base spread the word.

Why Use Viral Marketing?

There are several studies that state that if someone has a good experience, chances are they will tell a few close friends. However, with a bad experience people will repeat it to anyone who will listen. Since the pace of the Internet is so much faster than that of word of mouth, you will want to be careful with the messages you put out there. The message you put forth can spread, and spread quickly, whether that message is good or bad.

Viral Marketing is exactly what it sounds like – advertising that works like a virus does. It can be as simple as a message that is attached at the bottom of an email. Like a virus, as the email is sent from one person to another, so goes the attached message. It is like an electronic version of that famous television commercial that said “you’ll tell two friends, and they will tell two friends, and so on and so on…”, only with the World Wide Web, one well placed message can have the ability to reach millions with one click of the mouse.

Remember when Hotmail was starting? You could only get an account if a friend sent you an email with the link. Everyone wanted one, and emails spread like wildfire. And BMW had that great campaign with very famous directors, a very new Clive Owen and very short movies – all on the Internet, which was becoming a brand new venue for movies. You may not have enough money in your advertising budget to hire Clive Owen, but there are still things you can do to attempt some viral marketing.

Essential Features

To tap into the potential power of a viral campaign you will need a few essential elements – free products or services that are easily transferred to others using existing communications networks. These products or services should be something that will exploit people’s natural behaviors and emotions. Some examples beyond commercials would be how-to guides, surveys, best-of guides, educational guides, tools, widgets, quizzes and badges.

Sometimes nothing grabs peoples attention faster than the word FREE. Free trials, free email accounts, free anything can put you in a potential customer’s head. Free can get your name out there and introduce people to the goods or services that will generate future revenues for your business.

There are rewards you can offer as well. Rewarding loyal customers with anything from percentage rebates and coupons for future purchases to free gifts for their continued patronage is another outstanding way to make sure that your ‘virus’ continues to spread.

Know Your Customers

Knowing and understanding your customer base will make your viral marketing more successful; tracking and analyzing what motivates them to want to pass along your message. You need to know what makes them tick. What is going to make the working mother of three take the time out of an already incredibly busy day to not only be drawn to your message, but also be interested enough to pass that message along to the other extremely busy moms in her address book?

As an example, say you have an errand-running service. You could offer a day of running errands to the lucky winner of a contest. All you have to do to enter to win the free day of errands is to register by clicking the link to your website. Strategies such as these can be a bit more effective as the people that register tend to have an interest in the services you offer.

If you can zero in on who your customer is, this type of marketing can be quite inexpensive and highly effective. Online surveys and questionnaires can also be quite useful in getting inside your customer’s head. They can and should be your most valuable resource when it comes to figuring out what they want. Careful consideration of your customer’s needs and the commitment to meet those needs is what will ultimately make you successful in business.

Viral Marketing is a useful tool and it’s something to think about along with your other online marketing strategies. However, you still need to create something unusual and useful that people will naturally want to share and tell others about.

With the Internet there are opportunities to reach a much larger number of people much faster than in decades past. However, the basic marketing rules still apply if you want your viral marketing campaigns to be successful. Know your products or services. Know what demographics you are targeting. Get in their head and figure out what they need to feel compelled to not only spend their hard earned money with you, but what will make them want to keep coming back, and more importantly, bringing their friends with them.

About The Author:

Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/

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Author: Michiel Van Kets

One of the things you can do to ultimately see your web-site go up in the ranking is manual directory submissions. But there’s more to it than you’re aware of. The principle might sounds easy enough, all the different elements together, make it complicated and also really time consuming.

To do directory submissions you first have to choose the web directories you want to submit to.This list should be quite extensive as there is no point in only submitting to a couple, your list should include at least 200 web directories.There are thousands of directories, some of them are general and include all types of sites, whilst others only list websites of a certain type or category.

The choices are plentiful so whatever it is that you provide, you should find directories with an appropriate category.Obviously, the easiest way to get started is Google; if you look up ‘key directories’, you will get a load valuable information.Wikipedia also has a list of general and specialist directories.

It is important the web directories you are going to submit to are SEO friendly.During your look for directories you will come across directories that are not SEO-friendly, Don’t waste your time with them. Your main goal of the entire submission process is to obtain valuable links in the end which just will not happen if you pick out web directories that are not SEO-friendly.It is very important that you verify that the links always go straight to your homepage; links heading to any other page are completely worthless. Supposing you paid attention to all the previous steps, take your list of selected web directories because it’s time to start the procedure of manual directory submissions.We already spoke about the importance of appropriate categories; submit your website to directories that contain the correct category for your product or service.

Next, a submission form will appear on your computer screen to fulfill your manual directory submission. On each of those submission forms, you will have to fill in a name, a description, an URL and an email account, and sometimes some additional details depending on the directory’s rules.First you will study the guidelines of each directory as they have their own criteria and if you don’t follow them, your submission will be declined with no explanation from the editor of the directory.

Once you’ve read through the guidelines of all the directories, you will have to choose a payment option.You will see that most of the directories will be free of charge (although they might sometimes contain a possibility to pay anyway); the other thing to do is to work with web-directories that do charge a certain amount for submissions.Select how you wish to pay as there are a number of possibilities.Paid submissions will be a good option if you are aiming for a good position on the directory and you want a guaranteed review of your submission as fast as possible.For free submissions, it might take from days to months to get reviewed and your web-site will be listed among a lot of other sites.

Once you have chosen the category and pricing there are other details to complete on the form regarding the website.The titles to start with, keep it short and simple, but try to sum up the concept of the website.If you struggle with the right length of your title; 45 characters is a good average; more than 55 characters is too long.You probably know that the URL is your homepage.If the site isn’t complete and has no content or the domain isn’t up and running, then don’t submit the website as it will just be declined.Directories prefer web-sites with relevant, quality content.

The description field is to describe as objectively as possible what your web-site offers; directories will most certainly reject submissions that are to promotional.It is always a good idea to use the same words in your description one might use in a search engine but again, depending on the guidelines, a directory will only allow you a certain amount of characters.

Evidently, the directories can’t do anything if you don’t give them a name and an email account.In general, web directories much more approve email addresses that are linked to your web-site, so try to avoid using a hotmail account or another free account you might have.

Once you have submitted your site to a directory, it will be reviewed manually by the editor of that directory; so it makes sense that they require manual submissions.To validate that you are doing a manual submission, you will have to type in a code that is given in the form.

If you are interested in a reciprocal link, although there is no good reason to, you can select that option on the form.To receive such a reciprocal link, you to put your homepage address in the ‘reciprocal field’, but only after you have copy/pasted the given link to your own site first.

This entire process of submitting your website manually might seem time consuming and boring, but it is well worth it if you want to maintain your web-site in a professional way.As discussed before, the fact that it can take a long time before you receive a review and the different rules that are set by the different directories can make it very frustrating, especially when you find out that not all the web-directories accepted your submission.One way to make it easy for you is to outsource your manual submissions to a professional manual directory submission service; they will do your submissions for you, a lot quicker than you can and at a good price.

About the Author:

Michiel Van Kets was born and raised in Antwerp, Belgium, but now living in Phuket, Tahiland. Many professional Web Site Developers are pleased to be able to outsource their SEO work, as the quality is conform high western standards, while the prices are still at low eastern rates. Read his article: How to do the Manual Directory Submissions myself

Article Source: ArticlesBase.com – How to Do Manual Directory Submission

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Author: Joel McLaughlin

If you have website, that is not attracting the attention that you had imagined, chances are good that you need a new online advertising strategy. Many business owners think that if you have a website people will come. But, in reality it takes more than simply building a website to garner significant web traffic. Actually, you need to be well positioned in top search ranking to even attract most web users.

In order to get premium positioning on the best search engines website optimization and website promotion are vital. Website optimization refers to the enhancements made to increase the visitors to a website from a search engine. These enhancements often seem like a fluid or natural progression. Though most people assume website promotion is simply telling everyone you meet about your website, it actually refers to strategic link building, and web page accessibility.

You may be under the impression that only large organizations or those with deep pockets are the only companies whose websites are at the top of search engine results. Believe it or not, smaller and medium sized can achieve good positioning with the right mix of web promotion and optimization.

If you are questioning whether or not your company’s website could benefit from professional website optimization and website promotion, simply take the “Google page rank test.” Now, if you are unfamiliar with the Google page ranking, odds are your site needs an experienced SEO company quickly. However, to gain a better understanding of this system you should search about it online.

There are a few things that you as the business owner should consider to improve your page rankings, such as picking strategic keywords, positioning your keywords, and avoiding content repetition. Improving your page ranking and your status in web search results will take skilled SEO strategists. Though it may seem cost effective to choose either website optimization techniques over website promotion strategies, you will find this will probably not provide you with the website traffic and increased page ranking that you are seeking. Only, when the two online marketing initiatives are combined with skill and strategy will a website gain the increased attention and become the profitable web presence that most business owners hope for.

In a challenging economy smart businesses overhaul their marketing strategy, and look for ways to gain more potential customers. They see the opportunity for growth, when others are afraid. Today, the internet not only makes this easier, but allows you to achieve this goal in a much most cost effective way. With web optimization and website promotion, you can add value to your website and expand your web presence by gaining better positioning among top search rankings.

About the Author:

Joel McLaughlin

DataFlurry is a Phoenix Arizona Website Promotion Company offering high quality Affordable Search Engine Optimization Marketing Services. We now offer services to Phoenix Arizona, New York, New Jersey, Colorado, California, Nevada, Florida, Texas, Illinois & More.

Article Source: ArticlesBase.com – Website Optimization and Website Promotion are Both Needed for Top Search Rankings

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Author: Dale Pindling

What if you could post all around the world on craigslist with just a click of a button? In this post I will show you how to post multiple ads all around the world on craigslist, and make more money than you could imagine.

I never thought of the benefit of posting to multiple locations, until I learnt how to. I went from posting just a few ads into a few locations and earning a little bit of money per day to posting tons of ads within minutes and making hundreds of dollars a day.

Once you figure out how to post to multiple locations with a click of a button it is just craigslist smooth sailing from then on.Why? because more people see your website and buy your craigslist product and put more money in your pocket.

The first thing you must do is to open the program, create a new campaign and give that campaign a name. Next you select what category and sub-category your campaign falls under, such as : job/customer service.

Next you input the email address that you used to open up your craigslist account .Then choose which locations you want to post your ad, here you can choose as many as you wish, from all over the world. For example, you can post an ad in france , belgium, Toronto and even New York simultaneously.

Lastly, create your ad with the same options as you have on craigslist, click on done and have your ad posted throughout craigslist with just the touch of one button.

Check out this page to get a craigslist tool that will enable you to post all over the world,make easy money with just one click and more, http://store.payloadz.com/go?id=169017 , or watch a video on this tool http://www.youtube.com/watch?v=j3hS8ZEbfUQ

About the Author:

Thank You

Article Source: ArticlesBase.com – How to Post Multiple Ads and Make Tons of Money on Craigslist

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